I love spaces, they are like platforms that can stage all events of life and enable human interaction.
About me
I’m a Design Leader and Interior Architect with 25+ years’ experience shaping brand environments across retail, hospitality and F&B.
I bring together a love for retail, brands, design and culture with a pragmatic mindset shaped by years of hands-on delivery.
I care about how spaces feel, how they function and how they support the brand and the people using them.
What I Do
Creative Direction | Concept Development | Design Management
I work where brand, business, design and operations meet — setting direction, guiding teams and moving work forward.
I shape spatial concepts, clarify what’s needed and collaborate across disciplines to turn strategy into environments that work in the real world.
I support companies that want to evolve formats, strengthen customer experience or improve how their teams work together.
How I Work
Set clear creative direction and align teams behind it.
Mentor and strengthen teams so they can do their best work.
Balance brand, customer and business needs in every decision.
Navigate complexity and ambiguity with calm, practical clarity.
Keep a focus on quality, feasibility and real-world impact.
Selected Experience
Starbucks EMEA — Founded and led the Concept Design team; developed scalable systems enabling 800+ new and renovated stores per year across 40+ markets.
Sandenburg–DST — Directed concept design across retail, food and hospitality; developed pilots, spatial strategies and new formats.
Global & Public Projects — Led multidisciplinary teams on complex retail, hospitality and public-realm projects.
Represented design in leadership forums, innovation workshops and high-level client presentations.
What Drives Me
I’m energised by figuring out what’s really needed, asking better questions and helping teams reach stronger ideas. I believe in a blend of ambition and pragmatism — pushing for better while keeping things grounded and workable.
Good work, to me, lives where clarity, collaboration and a bit of fun meet.
Let’s Talk
If you’re looking to strengthen brand environments, evolve formats or guide your team through change, I’d be happy to explore how we can work together.
