Hello! I’m Rogier van Est.
Great brands deliver on their promise—and I’m here to help make that happen.
Skilled in creative direction, concept design and leading multi-disciplinary teams, I specialise in crafting brand environments that inspire, connect with people, and drive growth.
Let’s chat and explore how I can help.
What I do. Much like how musicians create endless possibilities from just THESE 12 NOTES, I build on core elements like brand identity, customer insights, and spatial principles to develop attractive Brand Environments that are unique, immersive, and impactful.
My competencies.
Creative Direction
Creating brand environments that connect & deliver the brand promise.
25+ years' experience delivering impactful Brand Environments across Commercial, Public, and Cultural sectors.
Directing designers and agencies in the fields of: Interior and architectural design | Brand & graphic | Furniture, fixture and equipment design
Delivered complex projects, simultaneously managing sizeable multi-disciplinary teams, high quality design operations, and important client relationships for: Starbucks, HEMA, FastNed, Friesland Campina, Shell, ASML.
Budgets up to € 15.000.000,- | Fees up to € 1.000.000,-
Concept Design
Leading innovative concept development to solve tomorrow's challenges.
10+ years’ intrapreneurial experience, building bridges between C-level leadership, Marketing, Category, Brand Communications, Business Development, Supply chain, Real Estate & Construction. Using rapid prototyping & testing to drive innovation and deliver business succes:
Starbucks EMEA Drive Thru Concept | Alternate Store Formats | Food Innovation | Greener Retail
FastNed Service Concept
Hema Food Retail
Friesland Campina / Zijerveld Future Cheese Retail Format
Design Leadership
Fostering trust & critical thinking to align design with business goals.
10+ years’ (Executive) Design Leadership experience
Led sizeable multi- disciplinary teams: Design managers, Senior spatial designers, Senior Experience designers, Brand Designers & Graphic designers
Developed annual operating plans and managed budgets: R&D, travel and outsourcing up to € 2.500.000,-
Influenced creativity and ways of working for a team of 50+ designers and managed internal and external stakeholder relationships and client relationships.
Selected work.
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Hema 100 Food | Sandenburg-DST
Hospitality, Retail, Brand Experience
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Starbucks Drive Thru EMEA
Concept Development, Brand Experience, Hospitality
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Fastned Service Concept | Sandenburg-DST
Hospitality, Brand Experience, Concept Development
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Starbucks Greener Retail
Brand Experience, Sustainability, Concept Development
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Speelhof Sint -Truiden | Carve
Leisure, Play Design
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Starbucks Food Innovation
Brand Experience, Hospitality, Concept Development
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Making sense trough my lens
Personal Photography
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ASML Plaza | Sandenburg-DST
Hospitality, Service Design, Corporate Interior
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Clitterhouse Playing Fields London | Carve
Leisure, Play Design, Urban Design
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Zijerveld Future Cheese Retail | Sandenburg-DST
Concept Development, Retail, Brand Experience
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Starbucks Brand Events
Brand Experience, Event Design, Product Launch
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Starbucks Store Design Toolkits
Brand Experiece, Concept, Retail Programs
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Starbucks Concept Stores
Brand Experience, Hospitality, Flagship, Concept Development
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Rijk Zwaan Retail Centre | Sandenburg-DST
Brand Experience, Concept Development, Interior
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Kadaster ITS Apeldoorn | EGM
Corporate Interior design, Architecture, Workplace Design
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Residence & Studio | EGM
Residential, Private client, Architecture, Interior
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Design for Healthcare | EGM
Human centered design, interior, architecture
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Charette MoMa New York | OMA
Architecture, Concept Design, Museum