Creating engaging customer experiences and generating brand heat to showcase and celebrate the launch of new Starbucks product platforms. 

The concept design team lead the design and Art Direction for the Starbucks stands at the London Coffee Festival in the old Truman brewery in Shoreditch. This festival is The annual event for coffee lovers and the coffee industry. 

The stands were voted Public’s Favourite for three consecutive years (2015, 2016, 2017).  

2017 - Introducing Starbucks Nitro and Cold Brew 

Cold beverages are a huge growth market. A great way to introduce coffee to a younger audience and extend coffee drinking opportunities beyond the regular day parts. The stand was designed as a singular event space combining three bars with three different new products (Nitro, Cold Brew and Espresso Fredo) into one spatial gesture.

2016 - Boldly introducing Teavana tea to a nation of tea lovers

Introducing the Starbucks tea-brand Teavana and showcasing the new product offer before being launched in stores across EMEA. The stand design embodies the Brand mission, showcasing a modern-day tea culture with the highest-quality, most innovative tea products and in a young and vibrant experience that engages all the senses.

2015 - Introducing Starbucks Reserve coffee to the EMEA region

Creating a rich and inviting space - a semicircular coffee theatre with three bars to allow the Barista’s to showcase the premium Starbucks Reserve coffee offering. The backdrop off the space was used to celebrate the beautiful graphics showing the regions of the premium single origin coffees.