About me
I am a business oriented Design Leader and skilled Interior Architect experienced in setting Creative Directions in multiple fields of design.
Having worked on the agency side and for big global brands, I know how to set conceptual and strategic strategies, deliver against the brief and meet tight deadlines.
CREATIVE DIRECTOR... DESIGN & CONCEPT DEVELOPMENT... RETAIL, HOSPITALITY , INTERIOR & BRAND....
CREATIVE DIRECTOR... DESIGN & CONCEPT DEVELOPMENT... RETAIL, HOSPITALITY , INTERIOR & BRAND....
My Experience
I am skilled in handling complex projects, simultaneously managing sizable multi-disciplinary teams, high quality design operations, and important client relationships.
I am confident in using my analytic, leadership, and problem-solving skills. I quickly understand the bigger picture and know how to innovate by integrating detailed design, customer, brand, operational, and market considerations to add value and to boost company profitability and value
Sandenburg - DST
Creative Director
Carve
Creative Director
2020 - current
Currently I am Creative Director at Sandenburg - DST. Creatively leading an agency that develops and designs consumer experiences for brands in the field of retail, foodservice, mixed-use and co-working spaces. Leading a team of 8, implementing better ways of working, enabling designs of high quality, improving processes, building trusted relationships with internal stakeholders and our clients, that vary from start-ups, scale ups and large international brands.
Work on available on request
Starbucks EMEA
Head of Concept Design
2011 - 2019
I have eight years’ experience at Starbucks EMEA, where I quickly worked my way up from Design Manager responsible for Travel Channel locations, to being promoted to the Design Leadership Team, where I creatively led a group of 15 and managed licensee relationships for Turkey, the Middle East, Spain, Portugal and Eastern Europe…………..
Previous Roles
Interior Architect
1996 - 2011
Previously I held roles at leading design agencies - where I worked on a wide variety of projects for clients including: Shell, Reed Elsevier, MTV Networks (Viacom CBS), Kadaster, de Bijenkorf, Raad van State, Museum of Modern Art NY, Universal Studio’s LA and various hospital and healthcare organisations……………