The Ask

Reimagine Starbucks’ food experience and create a scalable, cross-market design program that elevates presentation, improves customer engagement and strengthens brand perception.

The Approach

Worked with brand, category, VM, Food R&D, sourcing, construction and QA to define needs through design workshops and rapid prototyping.
Simplified and elevated the design, taking cues from premium retail.
Co-developed prototypes with an Italian pastry-case manufacturer and tested them in pilot stores to assess customer interaction, operational workflows, VM strategies and compliance across EMEA.

The Outcome

Created a modern, low-profile suite of sustainable food display cases that improve visibility and customer/barista interaction.
Delivered a playbook enabling consistent application across all markets and store types.
Improved brand perception, standardised the customer journey, achieved cross-region compliance, increased sales by 20% and reduced cost by 20%.