Hello! I’m Rogier van Est.
Great brands deliver on their promise—and I’m here to help make that happen.
With expertise in Creative Direction, Concept Design, and Design Leadership, I specialize in crafting environments that inspire, connect with people, and drive growth. Let’s work together to build something meaningful for your brand.
Let’s chat and explore how I can help.
What I do. I apply my skills, knowledge, and ambition to help you develop attractive Brand Environments. Much like how musicians create endless possibilities from just THESE 12 NOTES, I build on core elements like brand identity, customer insights, and spatial principles to craft experiences that are unique, immersive, and impactful.
My competencies.
Creative Direction
Creating brand environments that connect & deliver the brand promise.
25+ years' experience delivering impactful Brand Environments across Commercial, Public, and Cultural sectors.
Directing designers and agencies in the fields of: Interior and architectural design | Brand & graphic | Furniture, fixture and equipment design
Delivered complex projects, simultaneously managing sizeable multi-disciplinary teams, high quality design operations, and important client relationships for: Starbucks, HEMA, FastNed, Friesland Campina, Shell, ASML.
Budgets up to € 15.000.000,- | Fees up to € 1.000.000,-
Concept Design
Leading innovative concept development to solve tomorrow's challenges.
10+ years’ intrapreneurial experience, building bridges between C-level leadership, Marketing, Category, Brand Communications, Business Development, Supply chain, Real Estate & Construction. Using rapid prototyping & testing to drive innovation and deliver business succes:
Starbucks EMEA Drive Thru Concept | Alternate Store Formats | Food Innovation | Greener Retail
FastNed Service Concept
Hema Food Retail
Friesland Campina / Zijerveld Future Cheese Retail Format
Design Leadership
Fostering trust & critical thinking to align design with business goals.
10+ years’ (Executive) Design Leadership experience
Led sizeable multi- disciplinary teams: Design managers, Senior spatial designers, Senior Experience designers, Brand Designers & Graphic designers
Developed annual operating plans and managed budgets: R&D, travel and outsourcing up to € 2.500.000,-
Influenced creativity and ways of working for a team of 50+ designers and managed internal and external stakeholder relationships and client relationships.
Selected work.
-
Hema 100 Food | Sandenburg-DST
Hospitality, Retail, Brand Experience
-
Starbucks Drive Thru EMEA
Concept Development, Brand Experience, Hospitality
-
Fastned Service Concept | Sandenburg-DST
Hospitality, Brand Experience, Concept Development
-
Starbucks Greener Retail
Brand Experience, Sustainability, Concept Development
-
Speelhof Sint -Truiden | Carve
Leisure, Play Design
-
Starbucks Food Innovation
Brand Experience, Hospitality, Concept Development
-
Making sense trough my lens
Personal Photography
-
ASML Plaza | Sandenburg-DST
Hospitality, Service Design, Corporate Interior
-
Clitterhouse Playing Fields London | Carve
Leisure, Play Design, Urban Design
-
Zijerveld Future Cheese Retail | Sandenburg-DST
Concept Development, Retail, Brand Experience
-
Starbucks Brand Events
Brand Experience, Event Design, Product Launch
-
Starbucks Store Design Toolkits
Brand Experiece, Concept, Retail Programs
-
Starbucks Concept Stores
Brand Experience, Hospitality, Flagship, Concept Development
-
Rijk Zwaan Retail Centre | Sandenburg-DST
Brand Experience, Concept Development, Interior
-
Kadaster ITS Apeldoorn | EGM
Corporate Interior design, Architecture, Workplace Design
-
Residence & Studio | EGM
Residential, Private client, Architecture, Interior
-
Design for Healthcare | EGM
Human centered design, interior, architecture
-
Charette MoMa New York | OMA
Architecture, Concept Design, Museum