Hello! I’m Rogier van Est.
I help brands turn physical space into strategic value.
With 25+ years’ of in-house and agency experience in interior architecture and brand design, I lead creative direction and design strategy across hospitality, retail, and leisure — translating brand promise into physical experiences that resonate and perform.
Let’s make space work harder for your brand.
What I do.
From concept to completion, I work with cross-functional teams to bring spaces to life with meaning, clarity, and commercial impact.
Combining customer insight, brand strategy, and spatial design, I develop concepts that enhance experience, build loyalty, and drive performance — across retail, hospitality, and mixed-use spaces.
Whether you need a concept, creative leadership, or a design toolkit that travels globally, I help translate vision into real-world environments that connect with people and drive results.
My competencies.
Creative Direction
Translating brand strategy into spatial experiences that drive engagement and loyalty.
Concept Design
Creating scalable concepts rooted in customer insight, operational flow, and brand identity.
Design Leadership
Leading cross-functional teams to deliver environments that align with business goals.
Selected work.
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Hema 100 Food | Sandenburg-DST
Hospitality, Retail, Brand Experience
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Starbucks Drive Thru EMEA
Concept Development, Brand Experience, Hospitality
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Fastned Service Concept | Sandenburg-DST
Hospitality, Brand Experience, Concept Development
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Starbucks Greener Retail
Brand Experience, Sustainability, Concept Development
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Speelhof Sint -Truiden | Carve
Leisure, Play Design
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Starbucks Food Innovation
Brand Experience, Hospitality, Concept Development
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Making sense trough my lens
Personal Photography
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ASML Plaza | Sandenburg-DST
Hospitality, Service Design, Corporate Interior
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Clitterhouse Playing Fields London | Carve
Leisure, Play Design, Urban Design
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Zijerveld Future Cheese Retail | Sandenburg-DST
Concept Development, Retail, Brand Experience
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Starbucks Brand Events
Brand Experience, Event Design, Product Launch
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Starbucks Store Design Toolkits
Brand Experiece, Concept, Retail Programs
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Starbucks Concept Stores
Brand Experience, Hospitality, Flagship, Concept Development
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Rijk Zwaan Retail Centre | Sandenburg-DST
Brand Experience, Concept Development, Interior
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Kadaster ITS Apeldoorn | EGM
Corporate Interior design, Architecture, Workplace Design
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Residence & Studio | EGM
Residential, Private client, Architecture, Interior
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Design for Healthcare | EGM
Human centered design, interior, architecture
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Charette MoMa New York | OMA
Architecture, Concept Design, Museum