Hello! I’m Rogier van Est.

An interior architect and creative director with 25+ years’ experience crafting immersive brand environments across hospitality, retail and leisure.

I lead projects and cross-functional teams from concept through completion - creating spaces that connect with people, deliver the brand promise and drive measurable growth.

Ready to transform your environment into a strategic asset? Let’s talk.

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What I do.

Much like a composer who crafts countless melodies from THESE 12 NOTES, I develop Brand Environments by combining core elements - customer insights, brand identity and spatial principles. I curate each note to deliver spaces that are distinct, immersive and commercially impactful.

My competencies.

Creative Direction

Creating brand environments that connect & deliver the brand promise.

Concept Design

Leading concept development to solve tomorrow's challenges.

Design Leadership

Fostering creative critical thinking to align design with business goals.

Selected work.

  • Hema 100 Food | Sandenburg-DST

    Hospitality, Retail, Brand Experience

    view project

  • Starbucks Drive Thru EMEA

    Concept Development, Brand Experience, Hospitality

    view project

  • Fastned Service Concept | Sandenburg-DST

    Hospitality, Brand Experience, Concept Development

    password protected

  • Starbucks Greener Retail

    Brand Experience, Sustainability, Concept Development

    view project

  • Speelhof Sint -Truiden | Carve

    Leisure, Play Design

    password protected

  • Starbucks Food Innovation

    Brand Experience, Hospitality, Concept Development

    view project

  • Making sense trough my lens

    Personal Photography

    view work

  • ASML Plaza | Sandenburg-DST

    Hospitality, Service Design, Corporate Interior

    password protected

  • Clitterhouse Playing Fields London | Carve

    Leisure, Play Design, Urban Design

    password protected

  • Zijerveld Future Cheese Retail | Sandenburg-DST

    Concept Development, Retail, Brand Experience

    password protected

  • Starbucks Brand Events

    Brand Experience, Event Design, Product Launch

    view projects

  • Starbucks Store Design Toolkits

    Brand Experiece, Concept, Retail Programs

    view projects

  • Starbucks Concept Stores

    Brand Experience, Hospitality, Flagship, Concept Development

    view projects

  • Rijk Zwaan Retail Centre | Sandenburg-DST

    Brand Experience, Concept Development, Interior

    password protected

  • Kadaster ITS Apeldoorn | EGM

    Corporate Interior design, Architecture, Workplace Design

    view project

  • Residence & Studio | EGM

    Residential, Private client, Architecture, Interior

    view project

  • Design for Healthcare | EGM

    Human centered design, interior, architecture

    view projects

  • Charette MoMa New York | OMA

    Architecture, Concept Design, Museum

    view project